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Brand Manager (Australia+) (Kuala Lumpur, MY, 00000) Full Time
At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.
To make a difference with us, all you need to do is bring your human best.
What will your story be? Apply now!
Learn more: jti.com
Brand Manager – AUS+
The position will reporting directly to the Country Manager, the incumbent is responsible to develop the portfolio strategies to drive JTI’s business growth. Working closely with the Strategic Insights and Finance, they will translate consumer insights to develop pricing strategies to grow market share and improve profitability. They will be the brand communication custodian for existing and new brand launches, in regular contact with JTI global brand management, global / local communication agencies and work closely to collaborate with other internal and external shareholders.
As the Brand Manager in the area of Marketing & Sales, you will:
- Work with Country Manager to resolve Portfolio Strategy, identify challenges and opportunities to meet the company’s goals. Deep dive into key strategic inquiries, capture relevant data, conduct analysis and/or researches to generate insights and drawing forward-looking conclusions. Supervise the emerging medium to long-term trends of consumers, selected channels and the retail environment, analyse by brand, region, channel and etc. to identify gaps versus objectives and propose action steps to close gaps.
- Work closely with the Regional/HQ Research Group and handle local research agencies to initiate to provide insights on consumer needs/profiles/behaviors, segmentation dynamics, channel and trade characteristics as well as equity of JTI brands. Initiate management summaries with conclusions and recommendations on actions to take to build JTI brands.
- Develop a proven pricing model, taking into consideration competitors’ movement and trend, and work in close collaboration with the Strategic Insights and Finance Manager to propose the best pricing strategy in line with the portfolio objectives.
- Own the product development projects, including compliance with internal systems and processes and collaboration with various internal partners.
Requirements:
- Minimum 6 years proven experience in FMCG brand functions.
- Good understanding of full marketing mix. Proven track record to develop brand and marketing strategies and effectively communicate recommendations to executive management.
- Highly creative with ability to think out of the box.
- Has strong agency and project management skills.
- Experience in identifying target audiences and devising campaigns that engage, inform and empower.
- Strong analytical skills and data driven thinking. Comfortable working with numbers, metrics and spreadsheets.
- Strong commercial mentality
- Sophisticated communication and social skills.
- Strong eye for business, quantitative and qualitative analysis capabilities
- Competitive intelligence / assessment
- Exposure in New Product/packaging development
- Portfolio positioning and margin improvement
- Strong experience in Brand positioning and image tracking.
- Experience in handling research agencies.
- Expert in MS Excel & MS Power Point.
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.