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Combustible Consumer Intelligence Manager (Geneva, CH, 00000) Full Time
At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.
To make a difference with us, all you need to do is bring your human best.
What will your story be? Apply now!
Learn more: jti.com
Combustible Consumer Intelligence Manager
Position purpose:
The role is instrumental in driving consumer centricity and consumer knowledge across JTI. Combustible Consumer Intelligence Manager will manage key consumer research projects with focus on the combustible category (Brands, Innovation, Commercial Strategy and R&D), being in charge not only of the execution but the development of compelling commercial analysis connecting the dots and providing recommendations and actionable insights to the stakeholders. Full project management with constant interaction with internal stakeholders is key, as well as active participation in cross functional workstream. Combustible Consumer Intelligence Manager must have a holistic understanding of consumer patterns, needs, motivations, behavior in the context of Multicategory environment
Combustible Consumer Intelligence Manager will be engaged into global agencies management to ensure seamless project execution, as well as looking for new innovative ways to speed up consumer led insights through new methodologies implementation.
What will you do – responsibilities:
Consumer Insights Intelligence
Deepen our consumer understanding across categories and enhance our capabilities to anticipate future behavioral changes. Strong bases of Consumer Segmentation and how to link it to business opportunities.
World Class Methodological toolbox
Contribute to the Strategic Insights agenda by delivering superior consumer insights in a faster, deeper and more cost efficient ways. Continuous assessment and evolution of the methodologies toolkit : e.g. co-creation, neuroscience, behavioral science, fast testing, observation based research (ethnographic, immersive, in-the-moment and in-context).
Project management
Excellent project management, analytical, communication and presentation skills in order to connect the dots across categories with critical mindset and pressure tolerance.
External partnership
Effectively manage 3rd party suppliers (e.g. research agencies) supervising the implementation of the most appropriate research methodologies and ensuring seamless project execution to provide high quality, reliable & actionable insights.
Internal partnership
Successfully collaborate with M&S HQ functions, JTI HQ functions and Regions / markets. You will be responsible to be key SI contact to some stakeholders to steer communication and ensure alignment on information/project’s needs. Persuasion capabilities will be highly appreciated to ensure smooth execution of leading tasks.
Who are we looking for – requirements:
- Bachelor Degree, Masters or equivalent preferred
- 10+ years of professional experience in Marketing Research. FMCG marketing and tobacco business knowledge is a plus
- Fluent in English with strong written and verbal skills (second language is a plus)
- Solid research and analytical skills
- Robust commercial understanding and translation of business questions into actionable business recommendations and implications are necessary
- Well demonstrated interpersonal and intercultural skills and ability to smoothly operate across functions.
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.