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Canada / Career growth / Education / GOAL / Hotel / Human Resource / Marketing / Other / Sales / Sales & Marketing
(CAN-Mississauga) Area Director – Field Marketing Full Time
Additional Information
Job Number 24213211
Job Category Sales & Marketing
Location Canada Regional Office, 2425 Mathewson Blvd. E Suite 100, Mississauga, ONT, Canada, L4W 5K4VIEW ON MAP (https://www.google.com/maps?q=Canada%20Regional%20Office%2C%202425%20Mathewson%20Blvd.%20E%20Suite%20100%2C%20Mississauga%2C%20ONT%2C%20Canada%2C%20L4W%205K4)
Schedule Full Time
Located Remotely? Y
Position Type Management
JOB SUMMARY
Provides consultative, strategic oversight of marketing activities across an area for Managed and Franchised hotels. Communicates and supports area marketing plans, provides guidance on best marketing practices and also provides budget recommendations for the MxM hotel categories. The ADM will work closely with the marketing discipline leadership and regional teams to meet market needs for the area.
Monitors the overall effectiveness of marketing in the area and will provide guidance to the on property MxM marketing associates to ensure they are delivering and executing marketing plans that meet the business targets while ensuring the appropriate “pull through” of corporate marketing and digital strategies, programs, processes, and initiatives for the benefit of individual hotels in their region. Responsible for expediting resources, templates, tools and general guidance for the marketing implementation for market hotels. Serves point on Owner and Market escalations and challenges related to marketing
CANDIDATE PROFILE
Education and Experience
_Required_
+ 4-year degree from an accredited university in Business Administration, marketing or related field required.
+ 6 years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.
_Preferred_
+ Broad marketing & digital leadership experience in multiple environments preferred
CORE WORK ACTIVITIES
Lead Marketing Strategy and Implementation for the US/Canada Area Assigned
+ Contributes to marketing strategies that will allow the organization to deliver on their value proposition to drive incremental, profitable revenue to individual properties through activating area and global strategies at the hotel level and leveraging cutting edge marketing technologies and trends.
+ Monitors the overall effectiveness of the marketing channels and ensure delivery of marketing plans that meet the business targets of the hotels.
+ Inspects MxM hotel marketing plans.
+ Aligns priorities to grow leisure, group, and business transient segments.
+ Assists hotels in achieving both short- and long-term group booking pace goals.
+ Targets the appropriate source markets for a given geography or hotel segment.
+ Oversees integrated, brand-appropriate “pull through” of corporate marketing & digital strategies, programs, processes, and initiatives for the benefit of individual hotels.
+ Leverages analytics and monitor dashboards in order to optimize ROI across channels. Analyzes, reports, and tracks global site performance and e-marketing activities.
Reviews ad hoc SWOT requests, as well as proactively identify key needs and opportunities.
+ Verifies pull through of new marketing & digital programs/products/services to verify successful, integrated and brand appropriate local implementation.
+ Partners with the PR discipline to leverage major events for the enhancement of the hotel, brand, and portfolio image.
+ Provides guidance to on-property Directors of Sales & Marketing and/or General Managers on marketing and digital initiatives – as applicable.
+ Provides marketing expertise to support key hotels, pipeline hotels and new acquisitions.
+ Creates guidelines for budget recommendations based on hotel type and business needs.
+ Serves as brand champion with expert knowledge on the brands’ positioning, business plans and strategic imperatives.
The salary range for this position is $181,700 to $253,300 annually.
_Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law._
Notification to Applicants: Canada Regional Office takes seriously its obligations under provincial human rights and accessibility legislation (such as the Accessibility for Ontarians with Disabilities Act, 2005, the Accessibility for Manitobans Act, and Nova Scotia Accessibility Act). We are happy to provide accommodations to job applicants needing assistance.
If you require an accommodation in relation to this job posting, our online application or an interview, please call 905-366-5227 or email CanadaApplicationAccommodation@marriott.com and a member of our Human Resources team will respond to your request. Please note that this phone number and email are only for those individuals who would like to request an accessibility accommodation as part of the recruiting process.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
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