Director of Sales full_time

Who We Are

At Social Nature, we know that what we consume has an impact – on our health and the planet. 

We’re driving impact by changing what’s in people’s grocery baskets and have built a best-in-class product discovery platform that currently helps over 1 million people across North America buy products that are better for themselves and the planet. Over 600 natural food, health and wellness CPG brands trust Social Nature to help them acquire their target customer and gain consumer insights. We’re not stopping until every consumer brand in the world is launching their healthy and sustainable products on Social Nature so that more people can #trynatural.

Currently, we’re a team of 35 changemakers with an entrepreneurial culture based on our leadership principles of: making it happen, championing the customer, winning together, keeping it real, focusing on impact and owning our craft. We are proud to be a Certified B Corp, which is a type of company that is committed to using business as a force for good. For the past 3 years we’ve been recognized as one of Canada’s Top Growing Companies and Best Places to Work.

The Purpose of the Role

Social Nature is seeking a Director of Sales to lead our B2B sales team and drive revenue growth across North America. You will contribute to our mission of helping people buy better products, for the health & sustainability of our people and planet. 

Reporting to the CEO, the Director of Sales focuses both on unblocking the sales team, and working closely with the marketing, customer success, community and product teams to uncover new growth opportunities and develop efficiencies.

This role is suited for someone with a natural sales instinct who has previously sold at least $1M as an individual contributor and has over 3 years experience managing a sales team. The ideal candidate will have a revenue operations and problem solving mindset that is able to create systematic processes for scaling our sales team. We’re a growth stage company where you will be designing processes from the bottom up. 

We’re not a traditional company and we’re not looking to do a traditional sale. We’re looking for someone excited at experimenting with new approaches, like social selling on LinkedIn, or leveraging AI to create efficiencies. To thrive in this role, you’ll be collaborative, resourceful, and data driven. 

What You’ll Be Doing

Sales Leadership & Strategy

• Foster a high performance culture that attracts and retains top talent while promoting accountability and individual growth.
• Implement and refine an established sales methodology across the sales organization.
• Enhance sales velocity to align with industry-leading SaaS standards.
• Enhance sales conversion rates to align with industry-leading SaaS standards.
• Build cross-functional relationships internally with strong lines of communication to support the achievement of our company priorities.
• Collaborate with the marketing team to generate and maintain a robust sales pipeline that meets or exceeds SaaS industry benchmarks, ensuring adequate opportunities for the sales team to achieve revenue targets.

Team Development & Coaching

• Oversee, develop, and grow a high-performance sales team consisting of SDRs, AEs and a Revenue Operations Specialist. 
• Develop and implement a comprehensive sales coaching program that enhances individual and team performance, focusing on continuous skill development, strategic selling techniques, and professional growth.
• Act as a player/coach, working alongside our reps to manage your own book of business to refine our sales strategies based on practical experience.

Pipeline Management, Reporting, & Forecasting

• Report on key performance indicators (KPIs) and develop forecasts to senior management.
• Use data-driven insights to continuously optimize sales processes and team efficacy.
• Leverage AI technologies and sales intelligence tools to optimize sales processes, enhance prospecting efficiency, and provide data-driven insights.

What you will need to succeed in this role

• 3+ years experience leading a B2B sales team at a high-growth tech enabled or SaaS company. 
• Previous experience selling 5-6 figure digital solutions to the consumer packaged goods (CPG) industry is an asset. 
• Track record of achieving and exceeding revenue targets in a high-growth B2B company. 
• Experience in scaling SDR and AE teams and working closely with revenue operations.
• Proven success in implementing and executing a sales methodology across a B2B sales organization.
• Strong understanding of metrics-driven sales management and a revenue operations mindset for pipeline optimization. 
• Excellent leadership and coaching skills. 
• Digital Savvy – Proficiency in CRM systems (e.g. Salesforce, Hubspot), sales technology tools (e.g. Apollo, Instantly), and keen to use AI technologies to optimize our growth.
• Bonus points if you consider yourself a Thought Leader in the CPG industry and like to share content through LinkedIn to drive brand awareness and new business.

What We Offer

• Competitive salary and incentive plan that is reviewed annually based on market benchmarks and performance. The base salary for this position is between $130,000 – $150,000 CAD, depending on experience. Combined with the incentive plan for this role, the expected On Target Earnings (OTE) is $250,000 – $270,000 CAD.
• Comprehensive Health & Wellness benefits — From Day 1, you’ll get health, dental and vision benefits, an annual $1200 wellness spending account (gym pass, running shoes, bike, etc.) and a $500 home office improvement stipend (standing desk, ergonomic chair etc) to support our flexible hybrid work environment.
• Stock Option Benefit — The opportunity to become part-owners of our early-stage company and benefit from our hyper-growth. Let’s build a great company together!
• Time to take care of yourself — 30 PTO days per year including 15 days annual vacation, 3 annual personal days and 12 designated company holidays throughout the year. In addition, all of our team members enjoy a flex week (where the focus is 80% on R&R) between Dec 24 – Jan 1 to recharge for the New Year.
• Team events — We believe that a team that takes time to play together stays together. We regularly host virtual and in-person team events throughout the year for connection and collaboration.
• Make a difference with your work — Align your work with your values and contribute to building a more sustainable future! Join us in our mission to help more people make the switch to healthy and sustainable products.
• Get to know us by following us on Linkedin, Facebook, Instagram and check out our company Medium account. 

Social Nature is an equal opportunity employer and stands for fair representation – we believe that unchecked biases disproportionately impact the most marginalized people in society—including but not limited to BIPOC, indigenous people, LGBTQ2S+ people, immigrants, and people with disabilities. We strongly encourage the inclusion of people with these identities or other marginalized communities because we believe that without you, we are all less.