Associate Creative Director of Writing Freelance

Role Description

Sonos is seeking an experienced and visionary Creative Director of Writing to lead our storytelling and written content strategy. This role will partner with cross-functional teams—including Marketing, Product, Design, and Brand—to craft compelling narratives that communicate our brand values, showcase product innovations, and engage audiences across all touchpoints.

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  Strategic Content Leadership
  
  • Develop and own a forward-thinking writing strategy that aligns with brand objectives, target audience, and product roadmap.
  • Set the overall tone, style, and voice for the brand to ensure consistency and impact across all written materials.
  • Use data-driven insights to inform content decisions and measure the effectiveness of storytelling efforts.
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  Team Management & Collaboration
  
  • Lead and mentor a team of copywriters and content specialists, providing creative direction and feedback to elevate the quality of all written content.
  • Collaborate closely with the Creative Director, designers and producers to ensure messaging cohesion across diverse media formats.
  • Partner with senior leaders and functional and regional stakeholders to translate high-level goals into storytelling opportunities and creative campaigns.
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  Brand & Product Narratives
  
  • Drive innovative storytelling techniques to highlight product features, usability, and benefits to both B2C and B2B audiences.
  • Create comprehensive brand narratives that resonate with our tech-forward Professional audience, in addition to our target consumer audience.
  • Ensure all written content—product descriptions, ad copy, website text, packaging, social campaigns—adheres to brand guidelines and meets project objectives.
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  Innovation & Industry Awareness
  
  • Stay abreast of emerging technology, consumer behavior, and cultural trends to keep the brand’s voice fresh and relevant.
  • Leverage new platforms and writing styles (e.g., conversational AI, AR/VR interfaces) to experiment and push creative boundaries and find efficiencies.
  • Advocate for continuous improvement of the content process and explore new ways to captivate audiences.
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  Quality Control & Performance Metrics
  
  • Establish a rigorous editorial review process to maintain impeccable standards for grammar, style, and factual accuracy.
  • Use data and performance metrics (engagement, conversion, sentiment analysis, etc.) to evaluate campaign success and inform future strategy.
  • Maintain a network of external writing resources (freelancers, agencies) as needed to scale content production.

Qualifications

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
• 8+ years of experience in copywriting, editorial, or content development, with experience in a leadership role within a creative or marketing environment.
• Proven track record of developing influential content strategies for premium or technology-focused brands.

Requirements

• Exceptional writing, editing, and storytelling skills with a keen eye for detail.
• Strong leadership abilities to guide and inspire creative teams, and to influence cross-functional collaboration.
• Experience managing multiple projects in a fast-paced environment, meeting tight deadlines without compromising quality.
• Familiarity with consumer electronics or related industries, understanding key trends, consumer needs, and competitive landscapes.
• Proficiency in content management tools, editorial calendars, and collaboration platforms (e.g., Trello, Asana, or Monday.com).
• Adept at synthesizing complex technical information into clear, relatable narratives for diverse audiences.
• Ability to evaluate content effectiveness using analytics tools and data interpretation to optimize content strategies.

Benefits

• Medical, Dental, and Vision Insurance
• A 401(k) plan with company matching and immediate vesting
• An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required
• 80 hours of sick time upon hire, refreshed annually
• Up to 12 paid holidays per calendar year
• 12 weeks of paid Bonding Leave following the birth or adoption of a new child, plus up to an additional 12 weeks of Medical Leave for birthing parents under our Short Term Disability policy
• Company-paid Disability, Life, and AD&D Insurance
• Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
• Mental health benefits to support your holistic well-being
• A generous employee discount program & Sonos Radio HD – on us!