CRM Specialist full_time

Develop and execute CRM strategies for casino and sports brands, covering customer lifecycle;

Generate customer attraction, retention, and engagement strategies;

Manage and implement CRM budgets to increase profitability;

Create targeted segments for campaigns using customer data;

Formulate and test CRM hypotheses through A/B testing;

Collaborate with design and content teams for promotion materials;

Ensure timely promotions during significant events;

Implement player activation approaches;

Build automated customer retention funnels;

Monitor key retention metrics weekly and monthly;

Improve communication metrics.

Commercial background in gambling or betting;

Experience with email service providers and CRM systems;

Familiarity with handling considerable budgets for marketing or sales;

Enjoying an international business perspective;

Strong analytical skills with the ability to interpret data, analyze campaign performance, and provide actionable insights;

Upper-intermediate English proficiency.

Strategic thinking and conflict resolution;

Ability to think creatively, strategically, identify and resolve problems;

Excellent communication and collaboration skills;

Proactive thinking.

GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.