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Data Strategist and Activation Manager
What this position is about – Purpose
The Data Strategist & Activation Manager defines the data-driven, multi-source analytics approach to generate insights that drive strategic recommendations and solutions addressing Marketing & Sales (M&S) B2C challenges and business opportunities.
This role is responsible for developing a measurement strategy to define success metrics and tracking requirements, ensuring that data use cases are effectively designed to enhance M&S processes, initiatives, and analytics.
Additionally, the strategist will design a data strategy that complements and accelerates the JTI M&S transformation roadmap, focusing on data ingestion, enrichment, and activation. Working closely with HQ M&S teams, this role will leverage industry, market, and internal/external data to create value, drive transformation, and improve execution.
Furthermore, this role evaluates data maturity across business areas, especially B2C, and co-develops data-driven roadmaps, collaborating with HQ and market stakeholders to build a data-driven organization.
What will you do – Responsibilities:
Strategic Data Planning & Development
- Identify business requirements and opportunities within M&S B2C function processes.
- Design data-driven use cases, defining KPIs and success metrics aligned with JTI M&S B2C goals.
- Develop a data strategy and define data solutions for informed decision-making.
- Create data toolkits and frameworks to decentralize knowledge sharing and scale data activation across markets.
- Establish data governance templates, including roles and responsibilities for MVPs.
- Break down data use cases into execution paths and provide clarity for data scientists/engineers on how to bring them to life.
Cross-Functional Collaboration & Execution
- Work closely with HQ M&S B2C teams and key markets to drive the data strategy across JTI.
- Define priorities and effort estimates for data use cases to map roadmaps for releases in collaboration with data product owners.
- Collaborate with Data Analysts and Data Scientists to ensure proper execution of strategy and identify further data-driven opportunities.
- Leverage insights from data analysts to provide recommendations that address business challenges.
Stakeholder & Supplier Management
- Manage relationships with third-party suppliers, ensuring clear priorities, deliverables, and quality outputs.
- Guide supplier teams to align with business objectives.
- Support business functions in translating needs into data requirements, providing data-driven insights for informed decision-making.
Whom are we looking for – Requirements:
Education & Experience
- Degree in Business, Marketing & Sales Organization Management, Data Science, Statistics, or a related field.
- 6 years of professional experience in business/data strategy within the Marketing & Sales domain.
- Strong background in data lifecycle projects, from building to deployment and monitoring.
- Proven track record in analytics implementations and business consultation, acting as a bridge between Data Scientists, Data Engineers, and Business Stakeholders.
Technical & Analytical Skills
- Expertise in defining data use cases, KPI frameworks, and measurement approaches in M&S.
- Passion for solving complex data challenges, uncovering insights, and driving practical business impact.
- Strong experience in analytics storytelling, translating technical problems into business value.
- Knowledge of agile methodologies (DevOps, Scrum, retrospectives, backlogs).
- Digital mindset, analytical, entrepreneurial, and curious.
- High computer literacy, with the ability to quickly learn and adapt to new software and technological trends.
- Nice-to-have technical skills: Azure, Power BI (PBI), SQL, and MLOps.
Soft Skills & Communication
- Strong interpersonal skills, with the ability to collaborate across functions.
- Ability to anticipate and solve problems proactively.
- Fluent in English (verbal and written).
- Excellent presentation, verbal, and written communication skills, capable of explaining complex ideas in simple business terms to all levels of management, including senior leaders.
What are the next steps in the Recruitment process:
Thank you very much for your interest in the role. You are welcome to apply.
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.