At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.
To make a difference with us, all you need to do is bring your human best.
What will your story be? Apply now!
Learn more: jti.com
Digital Acquisition Manager Ploom
As Digital Acquisition Manager you will build and deploy the digital acquisition journey and are responsible for the acceleration of consumer growth and feed the Commercial Engine with the “Right” leads. You will be managing best-in-class traffic campaigns across all channels including Paid social, SEO, Programmatic campaigns and PPC…etc. as well as optimizing the website journey of new consumers including the development of acquisition propositions in our platforms.
The role will be a core element of the digital function and will be primarily responsible for generating and increasing the traffic to our digital platform.
The Digital acquisition manager, will have to closely collaborate with the CRM/Retention Manager, Digital Agency and Brand team.
Position:
As the Digital Acquisition Manager, in the Marketing Middle East & Shisha department, you will:
Growing the consumer base via Social Media, SEO and ads campaigns, and innovative channels (inline with legal restrictions);
Lead the Digital campaign planning in collaboration with the Digital agency;
Ensure campaigns are tagged for effective reporting;
Identify ways to engage consumer digitally in retail & HoReCa;
Be a key contributor to the Digital Communication Strategy working closely with Marketing Brand to ensure Acquisition needs are met;
Work closely with Digitalm CRM & Retention Manager to ensure effective targeting and acquisition;
Data base Segmentation to ensure effective CRM Aquisition campaign and targeted messages by segment to optimize the Acquisition rate;
Use data analytics and testing to optimize messaging for potentially Leads and turn them into consumers;
High level of collaboration with Data Science and E-Commerce team in mapping journeys, identify potential gaps and space for improvements;
Collaborate with local brand teams and Global DBU Product teams to continuously develop and improve campaign messaging, positioning and content;
Understand all metrics and their contribution to achieving acquisition goals and objectives to enable all aspects of the foundational channel marketing efforts supporting identity resolution, lead gen, acquisition, conversion, win back and engagement of digital customers;
Ensure robust Consumer Data strategy with solid content plans and constant optimization;
Analyse and interpret data to steer online directions and improve leads Acquisition;
Perform the needed tests (i.e A/B testing…etc.) and analyze the efficiency of a journey or/and a campaign;
Assess the effectiveness and accuracy of new campaigns and stay on top of industry trends and changes;
Continuously optimize results by applying a data centric approach that will power a test and learn process;
Assess the effectiveness and accuracy of new campaigns and stay on top of industry trends and changes;
Build & Implement the digital (Acquisition) budget. Provides input for planning the budget according to agreed Master plan. Monitors and control the budget regularly in order to ensure optimal ROI;
Collaborate with internal stakeholders to ensure on-time and on-budget delivery of desired results;
Collaborate with E-commerce and CRM/Retention team to ensure the right budget split;
Manage and coordiante the plans building and deployment with the digital agency;
Build the yearly Media plans and technical actions;
Responsible to meet the deadline for each project;
Requirements:
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.
Tagged as: CRM, Dubai, erp, Intern, ITI, labor, learn, management, manager, marketing, retail, ship, ship building, social media, technical
Job Requisition ID: 165013 Established in the 1930s as a trading business, Al-Futtaim Group today is one of the...
Apply For This Job**Additional Information** **Job Number** 24184766 **Job Category** Food and Beverage & Culinary **Location** Delta Hotels Jumeirah Beach Dubai, Jumeirah Beach...
Apply For This JobJob Requisition ID: 163091 Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most...
Apply For This Job**Additional Information** Pay: $18.21/hour, Casual Hours **Job Number** 24170015 **Job Category** Food and Beverage & Culinary **Location** Delta Hotels Victoria...
Apply For This JobWe are currently seeking for passionate and dynamic guest focused Marketing & Communication professionals who pride themselves on their ability...
Apply For This JobWorking to solve our climate crisis is the most important mission of our time, and the most exciting problem to...
Apply For This Job