Director of Product Marketing Full Time

To achieve our ambitious goals, we’re seeking an experienced Head of Product Marketing to help drive product launches and product marketing strategy across both our self-serve and direct sales business. This person will be responsible for developing the messaging and go-to-market strategy and orchestrating innovative campaigns to deliver business value for customers and growth for OneSignal.

Product Marketing works closely with product managers, engineering, and design on product strategy and partners with marketing, sales, and customer success to bring new products and use cases to market. We’re looking for a strategic, analytical, and creative product marketer to join our fast-growing team.

As part of the Product team, you will gain a deep understanding of our product, our customers, our market, and the buyer journey to drive OneSignal’s growth. Much of the work will focus on launching products and use cases, but this versatile role will touch a variety of areas, including user research, analyses, site design, and more.

What You’ll Do:

• Oversee the go-to-market strategy and narrative for our product portfolio
• Define and validate our ideal customer profile
• Establish differentiated messaging based on customer and market insights
• Own and contribute to product and feature launches and cross-functional rollout
• Clearly articulate the product’s value, benefits, use cases, and how we solve customers’ needs to a global audience
• Create a quarterly GTM narrative with priorities to drive sales and marketing enablement and sales program
• Create compelling messaging, positioning, narratives, and enablement materials, including emails, blog posts, newsletters, decks, webinars, presentations, landing pages, website updates, product tours, one pagers, etc.
• Enable and educate Sales on product positioning and how it solves known customer pain points
• Collaborate closely with PMs, Design, Engineering, Marketing, and Sales to help drive go-to-market strategy with a customer-first mindset
• Collaborate with the customer success team to drive account retention and upsell
• Directly interact with customers through support channels, surveys, and 1 on 1 conversations
• Analyze insights across the market, competitors, customer success, and sales to help inform and develop the product roadmap
• Dive into the data to understand how our customers use our products to drive demand and adoption of the product, and evolve the pain points OneSignal solves
• Help improve onboarding, retention, activations and upsell
• Analyze the competitive landscape and their positioning, industry trends, and thought leaders
• Evolve how OneSignal positions and messages our product to gain market share

• 10+ years of product marketing experience, ideally at a B2B SaaS or developer-tool company
• Demonstrates exceptional written, visual, verbal communication, and presentation skills.
• Has the ability to lead and influence cross-functional teams with a clear vision and to deliver results
• Has a strong analytical and data-driven mindset, with the ability to gain insights from complex datasets and translate them into actionable strategies
• A passion for understanding the customer, their needs, and how we can best address them
• 2+ years of managing direct reports and directly managing small teams, program managing the work of large cross-functional teams, and collaborating with senior cross-functional stakeholders
• Can operationalize strategic plans, including setting resourcing, navigating tradeoffs, and ensuring timely execution
• Excellent written, verbal, and visual communication skills with an insane attention to detail
• A Get Stuff Done attitude with the ability to jump into the details and work through problems
• Highly collaborative with a deep sense of ownership and accountability
• Experience managing and executing cross-functional projects with a variety of stakeholders and moving pieces
• Preference for experience with Product Led Growth company, global customer base, and a freemium model

The New York and California base salary for this full time position is between $200,000 to $225,000. Your exact starting salary is determined by a number of factors such as your experience, skills, and qualifications. In addition to base salary, we also offer a competitive equity program and comprehensive and inclusive benefits.