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Learn more: jti.com
Department: Sales
Reporting to: Area Sales Manager
Location: JTI Malaysia (Muar)
Role: Permanent
Field Marketer
The Field Marketer (FM) is accountable & responsible for his/her assigned territories in ensuring optimal planning & execution of field marketing, trade service level and A&V opportunities. Maintain continuous streamlined communication with all key stakeholders for efficient resolution of any trade opportunities/challenges. He will be expected to analyze information from tools like DSD/TME/Retail Eye systems and conduct territorial exploration for business opportunity and growth. The FM is also responsible to observe market dynamics in accordance with JTI standards.
What will you do?
1) Strategizing & Planning
- Identify opportunities in the market via Field Marketing approach focusing on consumer centric at retail level to deliver brand building strategies, strategic market development planning & product assessment for optimal awareness & to gain SOM.
- To undertake proactive approach to convert retailer to ‘re-teller’ to gain competitive advantage.
- Ensure all actions and plans, including the assigned distributor’s sales team actions are in accordance with JTI standards.
2) Execution Excellence
- Ensure the achievement of field marketing, sales & distribution objectives focusing on the right & high impact outlets within the designated area.
- To achieve measurable sales & distribution targets through close monitoring and working closely with distributor’s sales team/areas of responsibility.
- His other field focus includes to scout, identify, secure/install merchandising units and assigned outlets visitation for any related activities.
3) Trade Service Level Optimization
- Develop and maintain a highly motivated and competent distributor’s sales team by fostering a good working relationship with the salesman through regular field visitation, understanding their needs & providing appropriate support.
- Appraising their performance and guiding them where improvement is needed by providing clear direction & coaching/supporting attention to the assigned distributor’s salesman.
- Provide timely & clear feedback regarding salesman performance & market dynamics.
4) Database Maintenance & KPI Monitoring
- Maintaining proper and updated administrative records on sales data, distribution analysis, merchandising records and other business related costs.
- Take accountability to fully optimize information from DSD/TME systems and Marketing & sales programs towards realizing the full benefits for the business.
- To participate or implement any ad-hoc activities as per requested by superior.
- Actively participate in meetings/discussion on a group or individual basis is needed to have a clear and concise understanding of JTI business objectives.
- Must have a good knowledge of the merchandising activities / programs to leverage on placement opportunities in the trade within the allocated budget and assigned market.
5) Constructive Communication
- To maintain & develop a mutually productive relationship with all assigned accounts like general trade, key accounts, etc. and customers through frequent visitation (including compliance check) & ensuring sales team provide the expected satisfactory trade service level.
- Need to take accountability to ensure JTI is competitively position against competitors in any channel or retail outlet that we maintain business relationship with.
- To be flexible & readily accepts any changes in the roles and responsibilities – due to business needs as and when determined by JTI.
Who are we looking for?
- Minimum SPM/MCE. Diploma or Degree holder in Business Administration, Marketing or any other related fields.
- Relevant working experience preferably in FMCG
- Fluent in English and Bahasa Malaysia. Knowledge of Chinese and local dialects are an added advantage.
- Have good leadership and interpersonal skills and be able to communicate effectively. Has the ability to plan and organize well. A self-starter with the ability to meet objectives under minimum supervision. Must be familiar & capable in using business tools provided. E.g. DSD/TME/Retail Eye etc.
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Goods Driving License (GDL) will be required for work purposes
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.