Head of Product Marketing full_time

About us

Common Room is the customer intelligence platform that captures every buying signal, giving companies superpowers with AI enrichment and automation to reach the right person with the right context at the right time. 

Despite an explosion of buyer signals, companies are left struggling with siloed point solution vendors, bloated tech stacks, and unactionable “intent” data. Common Room brings together all the buying signals you care about in one place so you can track the entire customer journey, match signals to real people and accounts, take action and automate. 

We’ve raised over $50 million from top-tier investors including Greylock, Index, and Madrona to build the world’s first customer intelligence platform for modern B2B companies. And we’re backed by 25+ operators from the fastest-growing companies in the world such as Figma, Stripe, Airtable, Slack, Notion, Loom, and more.

You + Common Room? You’d be joining a team that revels in asking hard questions, collaborating gladly, and making decisions quickly—a team that values simplicity, passion, trust, each other, and our customers above all.

So hello! Please, knock on our door. We’d love to meet you.

We are seeking a Head of Product Marketing to lead our positioning, messaging, and go-to-market strategies. In this role, you will be the connection point between our product, sales, and marketing teams, ensuring our Common Room resonates with our target audience and drives business growth.

• Define our product and market positioning through deep customer, product, and market knowledge

• Refine our Ideal Customer Profile (ICP) and develop targeted messaging for different champions and buyers

• Continually evolve our narrative to maintain market leadership in the AI GTM space

• Stay current with AI and GTM market trends, news, and innovations

• Ensure our messaging remains cutting-edge in a rapidly evolving landscape

• Translate complex market dynamics into actionable insights for the organization

• Conduct win/loss analyses and competitive research to inform go-to-market strategy

• Provide persona knowledge and market insights to our sales team

• Develop sales enablement materials that drive understanding and effective articulation of our value proposition

• Partner with Product Management to deeply understand the roadmap

• Drive effective product launches that generate pipeline and accelerate adoption

• Develop strategic campaigns targeting our ICP with differentiated messaging

• Measure and optimize campaign performance to maximize ROI

• Define and execute our strategy for engaging with industry analysts (Gartner, Forrester)

• Ensure Common Room is positioned effectively in relevant market research

• Build and maintain relationships with key analysts in our space

• Identify and pursue co-marketing opportunities with strategic partners

• Develop joint value propositions that extend our market reach

• 7+ years of product marketing experience, with at least 3 years in B2B SaaS

• Proven track record of successful product positioning and messaging

• Experience marketing to mid-market and enterprise audiences

• Strong understanding of complex B2B sales cycles and buyer journeys

• Excellent communication and storytelling abilities

• Experience working with sales teams on enablement and competitive intelligence

• Demonstrated ability to translate technical capabilities into customer benefits

• Experience in AI, customer intelligence, or sales/marketing technology spaces

• Experience with analyst relations (Gartner, Forrester)

• Background in data-driven marketing with strong analytical capabilities

• Experience marketing to sales, revenue operations, or marketing executive personas

Our values:

• Be Customer-centric – We work backwards from the needs of our customers. The crisp articulation of customer value guides our decisions.

• Strive for Simplicity – We choose simplicity over complexity whenever possible. We seek to identify and understand the essential quality of what we are building.

• Make it Happen – We are quick to take the first step, and prioritize decisiveness over fear of making a mistake. We don’t confuse motion for movement and we measure ourselves on impact over actions.

• We’re In this Together – We measure personal success by the success of our customers and teammates. Relationships matter, and the strongest ones are built on the foundations of trust, enablement, and transparency.

Our benefits:

Our investment in caring for our employees and their families is a key part of our values and culture at Common Room:

• Competitive base compensation with meaningful equity ownership

• Health insurance including medical, dental, and vision, HSA and FSA

• We pay 100% of your employee premium and 50% of your premium for any dependents

• Unlimited Paid Time Off

• Paid Company Holidays

• Work from home policy including a laptop and support for your home office needs

• Monthly Remote Stipend

• 401(k) self contribution

• Paid Family Leave

• Opportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle

Common Room provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.